Every year, for the past nine years, I’ve been following a tradition started by Chris Brogan in 2006 to choose three words to guide my actions and choices for the year ahead. I’m not a big fan of New Year resolutions; if you’re going to make a change, any date is as good as any …
The annual tradition of setting out my three words for the next twelve months seems to come around more quickly every year! Inspired by Chris Brogan, this is something I’ve practiced every year since 2011. I’ve found that it helps me to articulate my thoughts and ambitions for the year in a narrow, focused way. …
Every year feels as though the last twelve months has raced by more quickly and frantically than the last and 2017 has been no exception! My role at PepsiCo has felt all-consuming at times but has meant I have been very busy but also learned so much about many things at the same time. Unfortunately …
It’s been fascinating to look back on 2016. Many commentators would have us believe it was a bad year, what with so many celebrity deaths, political upheaval and widespread terrorism. However as rocky as it was at times, I also believe 2016 had a lot of positives, too. The Rio Olympics was a great success …
As part of any digital transformation agenda, the ability the test and learn gives businesses the opportunity to experiment, iterate and grow skills and competences throughout the organisation. For digital marketers, this opportunity is becoming increasingly important as technology continues to advance and larger companies face new and emerging threats from more nimble, innovative competitors. …
Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 pence. However, the correct answer is 5p (if the ball costs 10p then …